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Why More Buyers Are Turning to New Construction This Year

There’s a trend taking hold in real estate right now: more buyers are choosing newly built homes. And it’s not just about getting the latest technology or modern floorplans. It’s because they may be able to get a better deal.

Builders are offering serious incentives today, and people are jumping on them. In fact, new home sales just hit their highest level in over two years (see graph below):

Why Builders Are Throwing in Perks

There are more newly built homes for sale right now than there have been in years. And as a buyer, that can help you in two big ways. It gives you more options to choose from on the market, and it motivates builders to sell their inventory before they build more.

That’s exactly why more buyers are scoring incentives like these:

  • Mortgage rate buydowns to shrink your monthly payment
  • Price cuts that make homeownership more attainable
  • Help with closing costs and even upgrades in some communities

The best part is, a lot of builders are offering these perks right now. According to Zonda, nearly 6 out of 10 new home communities are doing incentives on to-be-built homes. And over 75% are doing the same for quick move-ins, which are homes that are already built and ready to move into. As real estate analyst Nick Gerli explains:

“. . . builders are adjusting to the realities of the current housing market. They’ve cut prices 13 percent from peak, and are giving generous mortgage rate buydowns on top of that.”

The big takeaway is: builders are motivated to sell. So, you could snag a lower price and maybe even a lower mortgage rate if you buy new. If you’ve been feeling priced out, these offers might be your way back in.

You Have More Brand-New Options Than Normal

Since there are more new homes on the market than usual, that gives you more options than you’ve had in years. Whether you’re looking for something turnkey or want to personalize a build, odds are there’s more available near you than you may realize.

Even though the number of new homes for sale is up throughout the country, there are pockets where you have an even better chance to find a better price. According to Census data, here’s a high-level look at which parts of the country are seeing the biggest boost in newly built homes (see graph below):

a graph of blue squaresBoth the South and West have more new homes available, so you may find builders are even more willing to negotiate in these regions.

Just know that this opportunity won’t last forever. Recent data shows builders are slowing down their production efforts. And a lot of that is to avoid having too many homes for sale. As Robert Dietz, Chief Economist at the National Association of Home Builders (NAHB), explains:

“The slowdown in single-family home building has narrowed the home building pipeline. There are currently 621,000 single-family homes under construction, down 1% in July and 3.7% lower than a year ago. This is the lowest level since early 2021 as builders pull back on supply.”

Moving forward, the number of new options may start to shrink as builders focus more on selling what’s already built before they add more. So, the best time in years to buy a new home may actually be right now.

Bottom Line

With builders cutting prices and maybe even helping you score a lower monthly payment, that’s not something to overlook.

If you want to see how active builders are in your target area and what they’re offering, here’s your power move: before you even begin looking, connect with your own agent.

That way, you have someone to help you compare incentives from multiple builders and negotiate on your behalf, making sure you get the best deal possible.

Why October Is the Best Time To Buy a Home in 2025

If you’ve been watching from the sidelines, now’s the time to lean in. It’s officially the best time to buy this year. According to Realtor.com, this October will have the most buyer-friendly conditions of any month in 2025:

“By mid-October, buyers across much of the country may finally find the combination of inventory, pricing, and negotiating power they’ve been waiting for—a rare opportunity in a market that has been tight for most of the past decade.”

So, if you’re ready and able to buy right now, shooting for this month means you should see:

  • More homes to choose from
  • Less competition from other buyers
  • More time to browse
  • Better home prices
  • Sellers who are more willing to negotiate

Just remember, every market is different. For most of the top 50 largest metros, that sweet spot falls in October. But the peak time to buy may be slightly earlier or later, depending on where you live. As Realtor.com explains:

“While Oct. 12–18 is the national “Best Week,” timing can shift depending on the local markets. . .”

Best Week To Buy for the Top 50 Largest Metro Areas

  • Atlanta-Sandy Springs-Roswell, GA: September 28 – October 4
  • Austin-Round Rock-San Marcos, TX: September 28 – October 4
  • Baltimore-Columbia-Towson, MD: October 12 – 18
  • Birmingham, AL: October 19 – 25
  • Boston-Cambridge-Newton, MA-NH: October 26 – November 1
  • Buffalo-Cheektowaga, NY: October 12 – 18
  • Charlotte-Concord-Gastonia, NC-SC: November 2 – 8
  • Chicago-Naperville-Elgin, IL-IN: September 28 – October 4
  • Cincinnati, OH-KY-IN: October 12 – 18
  • Cleveland, OH: October 12 – 18
  • Columbus, OH: October 12 – 18
  • Dallas-Fort Worth-Arlington, TX: September 28 – October 4
  • Denver-Aurora-Centennial, CO: October 12 – 18
  • Detroit-Warren-Dearborn, MI: October 12 – 18
  • Grand Rapids-Wyoming-Kentwood, MI: September 28 – October 4
  • Hartford-West Hartford-East Hartford, CT: September 21 – 27
  • Houston-Pasadena-The Woodlands, TX: October 12 – 18
  • Indianapolis-Carmel-Greenwood, IN: October 26 – November 1
  • Jacksonville, FL: October 26 – November 1
  • Kansas City, MO-KS: October 12 – 18
  • Las Vegas-Henderson-North Las Vegas, NV: October 5 – 11
  • Los Angeles-Long Beach-Anaheim, CA: October 12 – 18
  • Louisville/Jefferson County, KY-IN: November 2 – 8
  • Memphis, TN-MS-AR: September 21 – 27
  • Miami-Fort Lauderdale-West Palm Beach, FL: November 30 – December 6
  • Milwaukee-Waukesha, WI: September 7 – 13
  • Minneapolis-St. Paul-Bloomington, MN-WI: October 26 – November 1
  • Nashville-Davidson–Murfreesboro–Franklin, TN: October 12 – 18
  • New York-Newark-Jersey City, NY-NJ: September 14 – 20
  • Oklahoma City, OK: October 12 – 18
  • Orlando-Kissimmee-Sanford, FL: October 26 – November 1
  • Philadelphia-Camden-Wilmington, PA-NJ-DE-MD: September 7 – 13
  • Phoenix-Mesa-Chandler, AZ: November 2 – 8
  • Pittsburgh, PA: October 12 – 18
  • Portland-Vancouver-Hillsboro, OR-WA: October 26 – November 1
  • Providence-Warwick, RI-MA: October 19 – 25
  • Raleigh-Cary, NC: October 12 – 18
  • Richmond, VA: October 26 – November 1
  • Riverside-San Bernardino-Ontario, CA: September 28 – October 4
  • Sacramento-Roseville-Folsom, CA: October 12 – 18
  • San Antonio-New Braunfels, TX: October 12 – 18
  • San Diego-Chula Vista-Carlsbad, CA: October 12 – 18
  • San Francisco-Oakland-Fremont, CA: October 12 – 18
  • San Jose-Sunnyvale-Santa Clara, CA: October 19 – 25
  • Seattle-Tacoma-Bellevue, WA: October 19 – 25
  • St. Louis, MO-IL: October 12 – 18
  • Tampa-St. Petersburg-Clearwater, FL: November 30 – December 6
  • Tucson, AZ: October 12 – 18
  • Virginia Beach-Chesapeake-Norfolk, VA-NC: September 21 – 27
  • Washington-Arlington-Alexandria, DC-VA-MD-WV: October 12 – 18

What the Experts Are Saying

And Realtor.com isn’t the only one saying you’ve got an opportunity if you move now. Lawrence Yun, Chief Economist at the National Association of Realtors (NAR), explains:

“Homebuyers are in the best position in more than five years to find the right home and negotiate for a better price. Current inventory is at its highest since May 2020, during the COVID lockdown.”

Daryl Fairweather, Chief Economist at Redfin, puts it like this:

“Nationally, now is a good time to buy, if you can afford it . . . with falling mortgage rates and significantly more inventory, buyers have an upper hand in negotiations.”

And NerdWallet says:

“This fall just might be the best window for home buyers in the past five years.”

How To Get Ready for this Golden Window

To make sure you’re ready to jump in whenever your market’s best time to buy arrives, talk to a local agent now. They’ll be able to give you more information on your market’s peak time, why it’s good for you, and the steps you’ll need to take to get ready.

Bottom Line

If you’re serious about buying, getting prepped for this October window is a smart play.

Want help lining up your strategy? Have a quick conversation with a local agent so you’ve got the information you need to be ready for this prime buying time.

3 Reasons Affordability Is Showing Signs of Improvement This Fall

For the past couple of years, it’s been tough for a lot of homebuyers to make the numbers work. Home prices shot up. Mortgage rates too. And a number of people hit pause because it just didn’t feel possible. Maybe you were one of them.

But there’s some encouraging news. If you’ve been waiting for a better time to jump back in, affordability may finally be showing signs of improvement this fall.

The latest data from Redfin shows the typical monthly mortgage payment has been coming down, and is now about $290 lower than it was just a few months ago (see graph below):

a graph of a graph of a mortgage paymentAnd here’s why this is happening. The cost of buying a home really comes down to three things:

  • Mortgage rates
  • Home prices
  • Your wages

Right now, all three are finally moving in a better direction for you. While that doesn’t mean it’s suddenly easy to buy at today’s rates and prices, it does mean it’s not as challenging.

1. Mortgage Rates

Mortgage rates have come down compared to earlier this year. In May, they were roughly 7%. And now, they’re closer to 6.3% (see graph below):

a graph showing a line of interestThat may not sound like a big deal, but it does matter. Even small changes in rates can make a difference in your future monthly payment. Compared to when rates were 7%, if you take out an average $400K mortgage now at 6.3%, it’ll cost about $190 less a month based on just rates alone.

And for some people, that’s been enough to make buying a home possible again. As Joel Kan, VP and Deputy Chief Economist at the Mortgage Bankers Association (MBA), explained on September 10th:

“The downward rate movement spurred the strongest week of borrower demand since 2022 . . . Purchase applications increased to the highest level since July and continued to run more than 20 percent ahead of last year’s pace.”

2. Home Prices

After several years of prices rising very rapidly, price growth has finally slowed. As Odeta Kushi, Deputy Chief Economist at First American, puts it:

“National home price growth remains positive, but muted — low single digits — and we expect this trend to continue in the second half of the year.”

For buyers, that’s actually a big relief. That moderation makes it easier to plan your budget. And in some markets, prices have even dipped slightly. If you’re in one of the markets, you may be able to find something that’s more affordable than you’d expect.

3. Wages

According to the Bureau of Labor Statistics (BLS), wages are up near 4% annually. Lawrence Yun, Chief Economist at NAR, explains why that number is so important right now:

“Wage growth is now comfortably outpacing home price growth, and buyers have more choices.”

In other words, the typical paycheck is rising faster than home prices right now, which helps make buying a little more affordable. Now, it’s not a big difference, but in a market like this, every bit counts.

What This Means for You

Lower rates, slower price growth, and stronger wages might be enough to make the numbers finally work for you this fall. 

While affordability is still tight, it’s a little easier on your wallet to buy now than it was just few months ago. Remember, data from Redfin shows the typical monthly mortgage payment is already around $290 lower than it was earlier this year.

Bottom Line

Have you been wondering if it’s worth taking another look at buying?

Work with a professional to re-run the numbers. Together you can go over your budget, see what’s changed, and figure out if this fall is the time to turn window-shopping into key-turning.

Builder Incentives Reach 5-Year High

Even with more homes on the market right now, some buyers are still having a tough time finding the right one at the right price. Maybe the layout feels off. Maybe it still needs some updating. Or maybe it’s just more of the same.

That’s why more buyers are turning to new construction – and finding some of the best deals available today.

Why? Today, many builders have more homes that are finished and sitting on the market than normal. And that means they’re motivated to sell. They’re running a business, and they don’t want to sit on their inventory. They want to sell it before they build more homes. And that can definitely work in your favor.

As Lance Lambert, Co-Founder of ResiClub, puts it:

“In housing markets where unsold completed inventory has built up, many homebuilders have pulled back on their spec builds—and many are doing bigger incentives or outright price cuts to move unsold inventory.”

Incentives Are the Highest They’ve Been in 5 Years

Data from the National Association of Home Builders (NAHB) shows 66% of builders offered sales incentives in August. That’s the peak so far this year, and the highest percentage we’ve seen in 5 years.

a graph of blue rectangular bars with numbersThat means 2 out of every 3 builders are offering something extra to get deals done. And when builders throw in incentives, it’s the buyers like you who win.

Price Cuts Are Back on the Table

One of the most common incentives they’re offering right now is adjusting the price. According to NAHB, almost 40% of builders are doing price cuts (see graph below):

On average they’re taking off about 5% off the purchase price of the house. For a buyer, 5% could be the difference between reluctantly settling and finally getting a home that works for you.

Take a $500,000 house as an example. If builders reduce the price by 5%, you’re saving $25,000.

And even if the builder you’re interested in won’t budge on price, they’ve got plenty of other levers to pull. As Realtor.com explains: 

“. . . there are deals to be found in the market for new homes, with builders increasingly willing to negotiate on price or offer incentives such as rate buydowns and closing cost assistance.”

Why This Matters for You

As a buyer, you probably have a clear vision for your ideal home. Because you’re not just buying any house. You’re buying your house. The one with the space, features, and lifestyle you’ve been hoping for. New builds can check those boxes since they usually have: 

  • Bigger kitchens and open layouts
  • Energy efficiency (hello lower utility bills)
  • Smart-home upgrades
  • Fewer repair headaches on day one

And today’s incentives make buying a new home more attainable than it’s been in years.

One Word of Advice: Don’t Go At It Alone

If you want to take advantage of this opportunity, just be sure to use your own agent. Builder reps aren’t there to save you money. They protect the builder’s bottom line. That’s why you need to bring your agent with you. Your agent will:

  • Cut through the sales pitch and run the cold hard numbers
  • Spot which incentives are actually worth it (and which ones are fluff)
  • Handle negotiations so you walk away with the best deal possible
  • Keep your best interest as their top priority

Bottom Line

If you’re not finding a home you love, the new home market is buzzing with opportunity. With record-high incentives, price cuts in play, and builders itching to move inventory, this is the best time in years to buy new construction.

Curious how far today’s incentives could stretch your budget? Connect with an agent to see what builders are offering in your area.

Stay informed